CPM Rates by CountryYouTube CPM
YouTube CPM
by Country
Average CPM and RPM rates across different countries. Use this data to understand your audience's revenue potential.
Tier S: Top Tier ($35+)Tier A: High ($20–$35)Tier B: Medium ($12–$20)Tier C: Below Avg ($5–$12)Tier D: Low (< $5)
Country
Avg CPM
Avg RPM
Tier
🇳🇴Norway
$43.15
$19.42
S
🇩🇪Germany
$38.72
$17.42
S
🇦🇺Australia
$36.48
$16.42
S
🇺🇸United States
$35.00
$15.75
S
🇨🇦Canada
$28.44
$12.80
A
🇬🇧United Kingdom
$27.91
$12.56
A
🇨🇭Switzerland
$26.30
$11.84
A
🇳🇱Netherlands
$24.10
$10.84
A
🇸🇪Sweden
$22.80
$10.26
A
🇳🇿New Zealand
$22.10
$9.95
A
🇮🇪Ireland
$20.50
$9.23
B
🇩🇰Denmark
$19.90
$8.96
B
🇫🇮Finland
$18.70
$8.42
B
🇫🇷France
$18.20
$8.19
B
🇯🇵Japan
$16.90
$7.61
B
🇰🇷South Korea
$13.50
$6.08
C
🇪🇸Spain
$12.80
$5.76
C
🇮🇹Italy
$12.10
$5.45
C
🇧🇷Brazil
$4.80
$2.16
D
🇲🇽Mexico
$4.20
$1.89
D
🇮🇳India
$1.90
$0.86
D
🇵🇰Pakistan
$0.85
$0.38
D
🇳🇬Nigeria
$0.72
$0.32
D
🇧🇩Bangladesh
$0.65
$0.29
D
CPM vs RPM — What's the difference?
CPM (Cost Per Mille)
What advertisers pay per 1,000 ad impressions. This is the gross rate before YouTube takes its cut.
RPM (Revenue Per Mille)
What YOU actually earn per 1,000 video views — after YouTube's 45% cut, across all monetization methods.